What is AI agent?
An AI agent is software that uses a language model to understand a goal, decide on the steps to reach it and take actions in other systems, such as updating a CRM or booking a meeting. Unlike a chatbot that only replies, an agent can act on your behalf within limits you set.
Why it matters for your business
Agents take over repetitive multi-step work, like answering enquiries, qualifying leads or processing requests, so your team spends its time on the cases that need a person.
A sales agent reads an inbound email, checks the sender in the CRM, replies with available times and books the meeting in the right calendar.