What is WooCommerce?
WooCommerce is a free, open-source e-commerce plugin for WordPress that turns a WordPress site into an online store. Because it is self-hosted, the business controls its hosting, data and code, and extends the store with plugins, themes and custom development.
Why it matters for your business
WooCommerce suits businesses that already run WordPress or want full control over their store. That control also means taking responsibility for hosting, security updates and performance.
A publisher with a large WordPress content site adds WooCommerce to sell books and courses next to its existing articles, adding a payment gateway and email integration through plugins.