What is Headless commerce?
Headless commerce separates an online store's front end, what shoppers see, from the commerce engine that handles products, carts and orders. The two connect through APIs, so each can change independently.
Why it matters for your business
Going headless gives brands full design freedom and very fast storefronts, and lets one commerce engine power a website, an app and in-store screens at once.
A retailer keeps its existing commerce platform but launches a custom, fast storefront and a mobile app that both use the same product and order data.