What is API integration?
An API integration connects two software systems through their APIs, the defined ways they accept and share data, so information moves between them automatically. It replaces manual exports and re-typing.
Why it matters for your business
Integrations keep your CRM, ERP, website and other tools in sync, which removes duplicate work and the errors that come with it.
When a deal is marked won in the CRM, an integration creates the customer and sales order in the ERP within seconds.