What is Sales pipeline?
A sales pipeline is a visual and data view of all open deals, organized by the stage each one has reached, from first contact to closed. It is usually managed in a CRM, where each deal carries an estimated value and probability of closing.
Why it matters for your business
A clear pipeline shows where deals stall, helps forecast revenue and lets managers focus coaching and resources on the opportunities most likely to close.
A sales manager filters the CRM pipeline to deals stuck in the proposal stage for more than 30 days and assigns follow-up tasks to the account owners.