What is Prompt engineering?
Prompt engineering is the practice of writing and testing the instructions given to an AI model so it produces reliable, useful output. It covers wording, examples, output formats and the context the model receives.
Why it matters for your business
Well-designed prompts often improve quality more cheaply than switching models or fine-tuning, and they make AI features behave consistently for every user.
Adding three sample replies and a required answer format to a support prompt cuts off-topic answers and keeps every reply under 120 words.