What is Named entity recognition (NER)?
Named entity recognition (NER) is a natural language processing technique that finds and labels specific items in text, such as names of people, companies, locations, dates, amounts and product codes. It turns unstructured text into structured fields that software can search, filter or store.
Why it matters for your business
NER automates pulling key details from emails, contracts and forms, reducing manual data entry and making large document collections searchable by who, what and when.
An insurance team uses NER to extract policy numbers, claimant names and incident dates from incoming emails and prefill records in its claims system.