What is Sentiment analysis?
Sentiment analysis is the use of natural language processing to detect the opinion or emotional tone in text, typically classifying it as positive, negative or neutral. More advanced versions identify specific emotions or the sentiment toward particular topics, such as pricing or delivery, within one message.
Why it matters for your business
It lets businesses monitor customer feedback at scale, spot rising complaints early and prioritize responses without reading every review, survey or ticket by hand.
An online retailer runs sentiment analysis on product reviews each week and alerts the product team when negative comments about sizing start climbing.