What is Native app?
A native app is a mobile application built specifically for one operating system using that platform's own languages and tools, such as Swift for iOS or Kotlin for Android. It gets the most direct access to device features and performance, but supporting both platforms usually means maintaining two codebases.
Why it matters for your business
Native development suits apps that need peak performance, advanced hardware access or the newest platform features, while the extra cost may not pay off for simpler apps.
A company building an augmented reality app for measuring rooms chooses native iOS development to get full access to the device camera and depth sensors.