What is Conversion rate optimization (CRO)?
Conversion rate optimization is the ongoing work of increasing the share of visitors who complete a goal, such as buying, booking or signing up. It combines analytics, user research and testing.
Why it matters for your business
Raising conversion turns the traffic you already pay for into more revenue, which is often cheaper than attracting more visitors.
Analytics show shoppers abandoning checkout at the shipping step, so shipping costs are shown on the product page and completed orders rise.