What is Business intelligence (BI)?
Business intelligence is the practice of turning business data into reports and dashboards that help people make decisions. It covers collecting the data, modeling it and presenting it clearly.
Why it matters for your business
Good BI replaces gut feel and manual spreadsheets with shared, up-to-date numbers, so leaders spot problems and opportunities sooner.
A weekly leadership dashboard shows revenue, pipeline, cash and delivery status from one source instead of five emailed spreadsheets.